Monday, 5 February 2007

The Camera Never Lies

www.goodaboom.com
Having been lucky enough in my career to have been a part of numerous music productions on TV around the world, it comes as something of a challenge to try and make some "homegrown" promo videos, with its zero production values and even less equipment. However, Miki and I like a challenge, and it certainly means that your creativity has to come to the fore when you have no location, no technology, and one camera!

We are currently working on a video for "A Cat called Caramel" which is our Song of the Month for February. The simple fact is, we are enjoying this experiment immensely, and I hope you will follow our journey as our videos (hopefully) get more ambitious and, well, better! In an ideal world with a limitless budget, I would have loved to have shot the story on its two levels; it can be about a real cat, or a "cat" who lives in the city and is usually up to no good! But we are trying to create a moody atmosphere, with me as two characters, a cat-like character, and a regular bloke. Just using simple night-shot and slow/fast effects are already giving the film some mood and pace, and although its obviously done with the simplest means, I like how its complementing the song. But I have to tell you, its important to get it right first time, because once the make-up's off, you really dont want to be re-applying it in hurry!

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